What is Cloaking in Search Engine Optimization & Should You Do Cloaking in 2020?
Cloaking is a technique in search engine optimization (SEO) by which content is expanded to the search engine circle that varies from the way it is presented to the end-users. It is a web app server programmed to present variegated content to the end-users and search engines in order to distort the ranking of search engines by cloaking content. In addition. It is considered black hat style in SEO. How Is Cloaking Performed? In the internet world, each and every device including computer, laptop, smartphones, tablets, etc. is identified by an IP address. Through SEO Cloaking, the content is delivered with the help of the user's IP addresses or HTTP header. Blocking is accomplished by modifying a file known as .htaccess. The Apache server basically consists of a module that computes as a "mod_rewrite" with which you can incorporate anonymization techniques into web pages. Webmasters collect IP addresses, and if mo_rewrite detects that an IP address belongs to a search eng...